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Analysis of half car city sales data

source:admin Release date:2014-08-26 15:01  browse:

If a general election seen as China's automobile market, sales of the major manufacturers of semi-annual report, the most typical is the barometer of the election, various vendors ticket bunker features and election trends, these data are significant horizon. In the past, the semi-annual inventory data is the highlight of the automotive industry in July, and now the Internet age of information explosion, this simple summary and analysis of the data has been lost reference value.

From now on, we hope by the end of year and twice a year, by a prospective series of trend reports, boldly predict future results of victory or defeat, to build a car industry, "the Rand report." Because this year's semi-annual report, the independent brand overall downward trend in the expansion, and new energy, reform of public service vehicles frequently introduced new policy, policy of the city can save independent? Is becoming the biggest focus of the current automotive industry. Thus the current semi-annual report will focus on the election focus on its own brand.

Although the trend has been to predict consumer upgrade, but the fast pace of development of China's automobile market, Xu Changming still exceeded expectations. As the State Information Center, Information Resources Development Department Director Xu Changming, almost every day dealing with numbers, finishing the Chinese automobile market in recent months the sales data in the first half of this year, he found a distinctive feature of China's automobile market is: the higher the price of the car sales growth fast!

With luxury cars, for example, in the first half of this year, luxury car sales was 82.7 million, accounting for 9.4% share of the overall passenger car, while a decade ago, this figure was only 3.6 percent. "Upgrading to bring the consumer to upgrade products, is making cars at all levels in the new competition in the shift."

Xu Changming, the data found in the order below $ 50,000 A00 class car, starting in 2011, there have been sales decline, that time of the model year sales decline of 5 percent in the first half of this year the figure reached a staggering -27.7%. A00-level models lost market share being eroded more than 30 million price models. According to the data provided by the State Information Center, the first half of this year, the growth rate reached 27.3 percent price models, leading the entire automobile market.

Yearly household income growth and a strong bias against the Chinese high-end brand consumption is the main driving force of growth in sales of high-end models. In addition, the name of the city to the purchase of environmentally friendly, but also indirectly allows the consumer to upgrade China's automobile market ahead of the arrival. In the superposition of three factors, the transition of autonomous car prices are going through the most difficult test of the market, while the Chinese consumer demand for a high degree of matching German cars are enjoying the best time.

Joint venture vehicle is widening opportunities for advantage

In the first half of this year, Volkswagen sales in China to make public car prices Gaoshanyangzhi again. According to data compiled by Gasgoo show, from January to June this year, Volkswagen domestic car sales in China reached a record high of 1.8469 million, rising 21.8 percent year on year, the market share in China reached 20.9 percent, up 1.2 percentage points.

The results of the pursuers far behind. Last year, came in second and third in the Hyundai-Kia and GM, the total sales of 1,552,900, narrowly higher than the mass of 1,516,600. This year, the sum of the two sales have nearly 160,000 of the gap with the public.

Chinese consumers strong preference for the Volkswagen brand, coupled with the general public in recent years, has introduced new products in the Chinese market, so that the car companies and the Chinese automobile market quite match the rhythm of consumption upgrade, which also indirectly led to other Ashkenazi selling models.

According to the China Association of Automobile Manufacturers statistics, in the first half, German car sales rose 22.9%, rose to 2,052,900 from 1,671,000, the fastest growing market share, up 1.5 percentage points to 23.1%. Xu Changming believes that with the redemption of the era, but also to adapt to the characteristics of China's consumption of German cars, I am afraid that in the next period of time, will be Yiqijuechen on sales.

However, this does not mean that the other cars in the Chinese market, no chance. In fact, in the first half, except for Korean cars, the Law Department, Japanese, American cars in the car power, the market share have been enhanced. Foreign brands with a high overall operation, the average monthly sales of nearly one million of the situation, steadily push forward China's passenger car market.

Especially Japanese cars, the Diaoyu Islands in the event, with a new car strategy is rapidly restored. According to statistics K-car network in the first half of this year, the Japanese were achieved 68.3% and 47.4% growth in the MPV and SUV field. Which, MPV market, Japanese car growth was mainly driven by car Jed; SUV market, new car Mazda CX-5, Suzuki Yu Feng, Chun novel for Japanese cars and so contributed to the increase.

In the car market, Japanese cars, though only by 4.8% year on year to 1,015,200, but its sales growth is mainly by car pull. Ling faction and Vios especially in the first half surpassed million units monthly sales performance, as Japanese car in the dark horse.

So, next time, to the public to learn, has introduced a new car in a new market segment, driven by sales promotion, marketing strategy will be the main countries of other cars. This will also enable the auto market with the first half to the second half is basically the same.

Trade Coordination Xu Haidong, director of China Association of Automobile Manufacturers predicts that in the second half, in the domestic macroeconomic slow down the background, each car prices new car will be launched in the first half is basically the same intensity, passenger car sales will maintain the current price level. Although the limit line congestion and pollution regulations limit line will be launched in the second half after another in the relevant city, but there will be major changes in the next three months, the annual new car sales in 2014 will be around 23.83 million, an increase of about 8.3%.


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